Winter floral styling project + Interview on Urban Outfitters Blog

My friends, I am honored and over excited to share with you today a winter floral styling project I did in partnership with Urban Outfitters + brief interview on my creative process and inspiration that you can read on Urban Outfitters Blog.

The project was all about transforming several floral print dresses from UO winter collection into botanical collages. I took a scientific (if I may) approach and broke down the patterns of the dresses into botanical field guides of a sort. Take a look at the feature and scroll down to see all the imagery – rich on deep colors, versatile textures and winter atmosphere.

Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie

#1 : fern, lavender, hypericum berries, whites, greens.

Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie

#2 : bright carnations, solid aster (colored), dried hydrangea.

Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie

#3 : ombre carnations, green leaves, white elements.

Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie Winter Florals + Interview on Urban Outfitters Blog | TLV Birdie

Check out the full feature + interview on Urban Outfitters Blog.

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  • What an exciting project! I think you perfectly translated the dresses to collages. I love that you used the dark blue, red, black colors for the background. So many IGers & bloggers always use white in their images, so it’s very refreshing to see dark colors/tones. Very beautiful & creative styling,! xx–Myra