Recently, I’ve teamed up with Planet Blue in order to give a new life to some of their iconic lookbook images. I am fascinated by the creative opportunities that hand embroidery technique and my fantasy open for me. I am truly driven by creating a whole new range of emotions on the top of existing image. For me, it’s like creating a totally new world, emphasizing the story behind the photograph.
I’ve done a bunch of hand embroidery art projects before, and producing creative fashion lookbooks is my favorite part : see Anthropology catalogue cover, favorite Free People catalogue look, Shantique Designs lookbook treatment, Happy Habitat campaign.
Creation process of this embroidery fashion project went super smooth : beautiful original image provided me lots of blank space to play around with my thread, where I created mountains, wavy ornament on the water and put an accent on the sea foam. Magically, the ocean view transformed into a wild nature landscape of a lake surrounded by mountains with snowed tops. And I used my favorite sort of framing to complete the message – nature fragments.
Embroidery art : Oly Shamrik of TLV Birdie